Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Name - Twelve and a Half

Reviews - 5.0/5

Pages - 288

By - Gary Vaynerchuk


About Book Twelve and a Half

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills {that are|which are|which can be} integral to his life—and business—success and provides today's (and tomorrow's) leaders with critical tools {to acquire|to get|to obtain} and develop these traits.

{For decades|For many years}, leaders have relied on “hard” skills {to make|to create|to produce} smart decisions, while dismissing the {importance of|significance of} emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence {is a|is just a|is really a} “nice to have” {in business|running a business|in operation}, {not a|not really a|not just a} requirement. But soft skills {can actually|can in fact|can} accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to {understand how to|learn how to|discover how to} get “better” at being self-aware, curious, or empathetic—{or even|as well as} why it's {important to|very important to|crucial that you|vital that you} try. 

In this wise and practical book, Gary explores the 12 human ingredients {that have|which have} {led to|resulted in|generated} his success and happiness and provides exercises {to help you|to assist you} develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he's weakest at and makes {the most|the absolute most|probably the most} effort to improve. Working through the ideas and exercises in the book, he teaches you how {to discover|to find out|to find} {your own|your personal|your own personal} “halves” and offers insight {on how to|on the best way to|on how best to} strengthen them. 

Gary's secret to success is using these twelve traits in varying mixtures, {depending on the|with respect to the|with regards to the} situation. But {how do|how can|just how do} {we know|we all know|we realize} when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios {to show|to exhibit|showing} you {how to|just how to|how exactly to} {use them|utilize them} together for optimum results. 

This iconoclastic book {will help you|can help you|will allow you to} refine your ingredients and {improve your|enhance your|boost your} leadership capabilities. When implemented in {the proper|the correct|the appropriate} situation, these ingredients {can help|might help|will help} leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.   

About the Author

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.